Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

Close

Could your 'perfect beer moment' be any more perfect? Apparently it can!

02 May 2018

Read Article

How often have you thought, ‘now is the perfect time for a beer’?  While Windhoek Beer won’t ever prescribe when, where, why or with who you want to share this perfect time with, the brands latest campaign highlights the sentiment that when it’s the Perfect Time for a Beer, it’s Time for the Perfect Beer.

 

“In 2017 Windhoek shared the powerful, true story of the brewery closure, which highlighted the brands passion and dedication to quality as well as the lengths it would go, to preserve its 100% pure beer legacy. The latest campaign is a natural evolution of this journey, showcasing to consumers how our 100% pure beer delivers 100% pure enjoyment, transforming even a seemingly perfect moment into a truly perfect one,” said Dana Katz, Marketing Manager, Windhoek Beer.

 

The integrated campaign, which launched with immersive digital and social media elements, encouraged consumers to submit their #PerfectTimePerfectBeer inspirations for an opportunity to win instant rewards. The images submitted were collated into a larger interactive Twitter mosaic allowing consumers to interact with the individual mosaic images.  

 

The creative elements incorporated the brand’s humorous, witty tone, across out-of-home billboards and the newly launched radio and TV executions. According to Adam Weber, Executive Creative Director at M&C Saatchi Abel Johannesburg. “The TV and digital makes use of hyperbole to build up a perfect moment to such a point where a question is asked: Could this be any more perfect? And then we land the fact that it can. With a Windhoek, of course”

 

 A partnership with Metro FM and popular radio DJ Mo Flava embedded the idea even further by engaging the show’s audience around their perfect time for a perfect beer setting.  

 

“The launch of the Perfect Time. Perfect Beer campaign, is only the start of more great things to come for Windhoek fans. Among a host of exciting engagements to follow, we will also be launching the second, much anticipated, Windhoek Search for SA’s best Shisanyama, later in 2018,” continued Katz.

 

 For details visit Windhoek Beer and follow on Facebook, Twitter, and Instagram

#PerfectTimePerfectBeer #WindhoekBeer

Our Media

See all

Windhoek Beer halts production…

03 February 2017

Windhoek Beer halts production…

Windhoek Beer’s new campaign has left the words “Don’t compromise” on everyone lips. The brands uncompromising determination to brew Pure Beer, no matter the circumstances, is highlighted in its new integrated campaign based on true events.

Read article

Newsletter
SignUp

Sign up for promotions and other Windhoek news

Perfect Time, Perfect Beer

15 March 2018 - 30 August 2018

Perfect Time, Perfect Beer

Perfect Time, Perfect Beer

Enter now

Please confirm your home country and that you are over the age of 18.